An information kit on your services is a great addition to your marketing arsenal. But you must still get the information kit into the hands of prospective customers. Here is an example of a simple sales letter that works:

Use this free Information Kit to find the best copywriter for your B2B projects

Dear [personalized salutation],

This has probably happened to you:

Approval for an important B2B project never came and you gave up on it. All of a sudden the project is greenlighted and due yesterday – just in time for a major product launch. Your corporate communications folks and agency writers are snowed under with all of the other projects around the launch. How do you find a copywriter who understands the field and can nail a good white paper fast?

You pick up my information kit and send me an email or make a call. And relax.

In this kit you’ll find:

• Testimonials from clients in fields close to your own.
• Work clips and samples.
• An FAQ that immediately answers questions like “Can you meet deadlines?” “Do you understand what I need?” “What are you like to work with?”
• A fee schedule so you know you’re getting great value for your money.
• And a free copy of my special report “When White Papers Go Viral.”

Please email me today at xxx.com or give me a call at xxx-xxx-xxxx and ask for your free information kit. I’ll get it to you immediately.

Warmly,

[Signature]

[Your name]

P.S. Don’t wait until the last minute to scramble for a copywriter. Get my information kit today and be ready to make that call the second you need me.