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After 15 years in the IT trenches, Christine Taylor became a respected journalist specializing in publications to the technology sales channel. She served as editor-in-chief for technology trade journals Storage Management Solutions and Storage & Government, and served as senior editor for Computer Technology Review. From there she moved into marketing writing for the high-tech industry. Today, Christine’s lead-generating marketing communications help clients generate and maintain steady streams of qualified leads. High-tech companies often concentrate on short-term sales and let long-term leads wither and die on the vine. However, many long-term leads will turn into customers if the technology vendor systematically uses marketing communications to nurture them. Company white papers, bylined articles, case studies and newsletters should emphasize the prospects’ problem and your solution to their problem, and keeps you and your product top-of-mind. When the prospect is ready to buy they’ll call you first. Christine Taylor is an expert technology marketing writer who writes to educate prospects on their business problems, outlines technology approaches to solving their problems, and aligns your product to their needs. Christine’s industry expertise includes data storage hardware, software and management, and enterprise messaging applications. She credits her IT and journalism training for her ability to write clear, correct and compelling marketing copy for the technology industry. She holds a B.A. in English Literature from Westmont College and an M.A. from Fuller Seminary. Christine has written successful marketing copy for technology companies such as Tumbleweed Communications, EMC, Sybase, CommVault Systems, Fujitsu, Rainfinity and Quantum. She has also written winning copy for companies like Stonefly Networks, DataDomain and STORServer.

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